The word hustle has negative connotations attached to it when thought of, but it should not be seen as a negative action, something or someone you should avoid. To hustle means to move quickly or aggressively. Most human beings fear the word aggressive simply because most don’t like pressure and forget that pressure turns coal into diamonds. Pressure routinely generates success.
Critical Hustle is about self motivation, being the ultimate you, and pursuing that with a sense of urgency.
It’s the Heart Beat of an individual who not only strives for excellence but dreams to attain what they are told is unattainable. It’s the very life line that causes this person to go work their chosen job for 8 hours then get off work and work for themselves.
The Critical Hustle concept is about movement and understanding that time is limited only to those who think in the realm of limitations.Knowing that life is too short to worry about the end but to appreciate each moment and own it.
Meet the Crew
Jon Black // Brand Ambassador
Jon Black moved to Houston, Tx from San Diego, CA. He has been involved in Music, Marketing and Event Planning for over 10 years. After a visit to Houston, Jon was inspired by the thriving independent music industry and the homegrown sound of the city. Passionate about Music with no real industry to speak of in San Diego, the move to Houston was a natural fit. With support from friends and family Jon ventured out as a freelance event planner and record producer for a variety of musical acts in both Texas and California. An invitation was extended to Jon from Critical Hustle Lifestyle Brand in 2015 to come onboard as a consultant, event planner, and artist. In his free time Jon enjoys cooking, making music and enjoying time with family. Having worked alongside Critical Hustle to curate events with Legendary Music artists such as Rakim, Statik Selektah, Large Professor in a variety of cities, Jon hopes to make even more strides in the music industry and maintain the high Critical Hustle Standard of Integrity and Entrepreneurship for many years to come.
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